Our target audience is teenagers- young adults (approx.15-21 years old)
We used a local setting to attract the citizens of Hastings and surrounding areas such as Eastbourne, Bexhill, Rye, Battle etc.
We used an attractive female protagonist attracting those male audience members.
We used a mainly teenage/young adult cast- addressing those of the same age group. Using this age group as a cast it also attracts the older generation as they like to know what the younger generation are up to.
We showed teens drinking which attracts a lot of teens and represents the typical teenage life.
Our titles are very simple and the fact that they 'slide left' it indicates that what it seen has happened in the past and in these scenes where the titles come up is where the protagonist is either talking with her friend or is very drunk, and a lot of people have been in this situation so they can relate to that. Our titles are on a black background adding a mysterious element to the film drawing in those thriller/mystery seeking audience members.
This shot highlights the thriller element of our film, which appeals to our target audience as our 'Audience feedback' results show that thrillers are quite popular for these generations. This draws in those thriller seeking audience members.
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